Gwendolyn Simpson, of Inspired Market Gardens in Carvell, AB, discusses the most important aspects of value-adding for organic products, including the value of co-operation (joint marketing efforts, processing, etc), the value of other farming and related activities (value-added is beyond working with your products, but includes experiential interaction with customers and clients, such as farm tours, etc) and the value of "working the numbers":  know your costs!  "A burger from the rainforest should cost $200".  (5mins:60secs)