Goals
In planning for your transition it is important to identify your
personal and business goals, develop a business plan that can help you
achieve those goals, recognize potential risks and develop management
strategies. The end result may not only be a “Plan A” but potentially a
Plan B, Plan C and Plan D.
Written plans and goals must be accompanied by flexibility,
observation and instincts. When unexpected things happen, sticking to a
fixed plan may lead to frustration, and possibly even failure (of the
crop or the whole farm business). The key is to adapt your business to
meet the changes but keep your ultimate goal within sight. For example,
is your ultimate goal “to sell ten thousand pounds of salad greens”, or
is it “to make a living by farming and still have time and energy left
over to spend with the family?” If you clarify and write down your
plans, you are more likely to achieve them, measure success and be less
likely to be distracted by activities that do not contribute to your
goals.
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